While frequent swearing at work can seem unprofessional, a well placed expletive can actually strengthen a leaders’s message. Phil speaks to communications expert Monica Lunin, who says, Donald Trump’s recent F-bomb — though likely not strategic — was on-brand and reinforced his tough stance during the Israel-Iran ceasefire tensions. Monica explains that one of Trump’s communication strengths is sounding unscripted. Like it or not , his supporters feel they’re hearing the real him — and in this case, his anger made the message more impactful.
